Betsafe Christmas Campaign

Our mission was to plan and execute the yearly Betsafe Christmas campaign to reflect our three main products – Casino, Poker, and Sports. It had to show attitude and portray Santa as a mature, hipster kind of guy AKA Bro Christmas. Keeping the brand guidelines in mind, we created a consistent design for Landing Pages, Newsletters and other creatives. Screen layouts and overall look for this campaign have been tested to ensure an effective campaign with a high level of attitude.